Shopify Website
Started in 1956, Iceberg is a family owned business with a long history.
In 2010, Iceberg moved to Totowa, NJ where Totowa Airsoft was established.
Along with Iceberg Army Navy, Totowa Airsoft has grown to be one of the most respected
Airsoft retail stores in the Tri-State area servicing customers in Airsoft repairs and upgrades
and friendly customer service.
Project & Company Details
Totowa Airsoft is a subsidy of Iceberg Army Navy. Totowa Airsoft concentrates on high-quality airsoft guns and gears. The website follows the retro style that was very prominent in most airsoft stores of the early to mid 2000s such as Airsoft-Megastore, and Evike.com
The Issue
The original site was a Prestashop theme but lacked easy usability and updates making it hard to import store inventories. Most updates had to be made by accessing the FTP – HTML/CSS files. New Theme updates were also a problem where everything had to be rewritten.
The Approach
The entire website had to be transferred to Shopify along with a new premium theme. With a more versatile function, most front-end designs were easy to edit, and inventory organization was more easily maintainable. Shopify also enables easy customer traffic tracking and observing which items are most searched for marketing ideas.
Design
Process
The Fonts
Monserrat
The Colors
Black, Gray, Yellow Tones
Audience
Most of Totowa Airsoft’s demographics are children ages 9 to adults ages 65. The customers are interested in gun performance that can used in airsoft fields such as shooting rate, gun engine build, and body frame of the gun.
Organization + Item Descriptions
